The Internal Sales & Account Development Executive is responsible for driving the front-end sales pipeline and managing commercial growth across a high-volume portfolio of over 1,000 small B2B accounts across the UK. This highly proactive, outbound-focused role balances targeted cold outreach to uncover brand-new business opportunities alongside structured relationship management to secure repeat spend from our existing, valued small-customer base. The role acts as the vital link between internal lead generation and field sales conversion.
Key Responsibilities:
New Business Prospecting & Lead Generation · Execute a disciplined daily cadence of targeted, cold outbound calls via the CRM to UK construction and industry prospects.
Map out prospective corporate structures, identify key decision-makers, and navigate gatekeepers to uncover new business opportunities.
Conduct sharp, effective front-end qualification to assess a prospect’s budget, product needs, pain points, challenges and potential construction project timelines.
Secure high-quality, qualified meetings and site visits for Field
Business Development Managers (BDMs), providing comprehensive background notes to ensure a seamless sales handover. Portfolio Account Management
Conduct proactive check-in calls per day to the assigned 1,000+ small account base to add value, protect current revenue and prevent customer churn.
Identify declining spend patterns or dormant accounts within the CRM and proactively intervene to reactivate the customer relationship.
Spot cross-selling and up-selling opportunities across PQS’s technical services and solution ranges during routine account health checks. Commercial Administration & Inbound Triage
Promptly respond to and process inbound commercial enquiries, quotes, and orders generated directly by your proactive outbound activity.
Maintain exceptional CRM data hygiene by logging call outcomes, updating leads, contact names, and scheduling follow-up tasks in real time.
Protect core proactive calling windows by swiftly routing non-sales operational queries (e.g., delivery tracking, billing disputes, technical complaints) to the relevant depot operations or customer support teams.
Key results/objectives
Outbound Activity Rate: Consistent completion of 35 proactive outbound calls per day logged in the CRM (Typically 25 new business / 10 account base).
Pipeline Contribution: Number of qualified sales appointments or leads successfully booked for, and accepted by, the Field BDMs per month.
Portfolio Revenue & Retention: Total sales revenue growth and customer retention rates across the assigned 1,000 small accounts.
Quote Conversion Rate: The percentage of proactively generated quotes converted into orders.
CRM Data Accuracy: Maintenance of clean, updated, and compliant customer account profiles.
Experience and Qualifications Essential
A positive, “can do” attitude.
Proven experience in a target-driven B2B outbound lead generation, cold calling, telesales role.
Demonstrated track record of overcoming objections, navigating gatekeepers, and setting high-quality commercial appointments.
Exceptional time management skills with the ability to maintain outbound dialling discipline.
